Carrefour to Launch Operations in Addis Ababa Within Two Weeks

French retailer Carrefour is set to begin selling its products in Addis Ababa within two weeks. The company's entry into the Ethiopian market follows a franchise and supply agreement signed last January with Queens Supermarket, a subsidiary of MIDROC. Currently, ongoing efforts are focused on rebranding existing Queens Supermarket stores to the Carrefour brand. This strategic move marks a significant expansion for the international retailer into the Ethiopian capital. The rebranding process involves both the physical stores and the product lines offered.