Policy Studies Institute releases study on social media usage in Ethiopia

The Policy Studies Institute has released a study on social media usage, benefits, and challenges in Ethiopia. The study reveals that while AI-generated misleading images and videos (Deepfakes) are a concern, only 19 out of 100 users have sufficient knowledge about them. Furthermore, the focus of most content creators is primarily on maximizing reach rather than considering the potential consequences of their content.

Among content creators, only 38% consider the potential impact of their posts, and only 37% prioritize ethical standards. Additionally, the research highlights that 67% of users identify the high cost of internet services as a significant barrier to their social media usage.