Researchers Warn Digital Greetings Are Weakening Traditional Holiday Visits in Ethiopia

Sociological researchers from Wachamo and Wolkite Universities have cautioned that the growing adoption of digitalization and social media is declining traditional physical visits during holiday seasons in Ethiopia. Semere Beyene from Wachamo University highlighted that text messages, images, and video greetings are increasingly replacing in-person visits, which threatens to loosen community and cultural bonds across generations. While smart devices offer convenient and low-cost communication for families far apart, Dr. Ashenafi Kebede of Wolkite University emphasized that physical presence, handshakes, hugs, and sharing meals are vital components of Ethiopian social cohesion. The researchers noted that digital interactions cannot fully substitute human presence and may cause feelings of isolation and loneliness among elderly parents and relatives expecting family visits. Additionally, citizens in rural areas with poor technological infrastructure or low incomes risk being marginalized by this evolving communication trend. The experts urged the youth to prioritize physical visits during holidays while advocating for national policies and family guidance that balance indigenous social values with technological advancement.